Butterknife

Who We Are

For us, Traditional PR is just the beginning. Our identity lies in crafting tailored consumer & lifestyle campaigns, which transcend the ordinary, yielding impactful outcomes that defy expectations. Operating as a COLLECTIVE, within the confines of our AGENCY, we use every available resource to orchestrate meticulous strategies, elevating beyond the norm to deliver outcomes that surpass expectations.

We shy away from the superficial and embrace authenticity. Butter Knife PR aspires to align itself exclusively with brands that resonate with our convictions, enabling us to fully invest our passion. Our alliance with the brands we champion is one that emanates their values, allowing us to become an extension of their essence. We seamlessly integrate with the ethos of each brand we represent, working hand-in-hand with clients to ensure campaign goals are not just met, but exceeded.

Our Clients

We work with brands that are shaping conversations, setting trends, and making an impact. From disruptive startups to household names, our clients trust us to bring their stories to life in a way that resonates.

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Our Team

We’re a team of storytellers, strategists, and brand builders who know how to cut through the noise. With a passion for bold ideas and meaningful connections, we craft impactful narratives that shape conversations and elevate brands.

Leandi Ward

Founder & Owner

Becs Thomson

Account Executive

Kara Ellis

Account Executive

Kirsty Bucholz

Social Media Manager

Lexa Gorlei

Social & Influencer Manager

Megan Du Plessis

Account Executive

Silindile Zwane

Account Executive

Our Culture

At Butter Knife, creativity and collaboration go hand in hand. Every day brings fresh ideas, bold thinking, and a team that truly supports one another.

05

Working at Butter Knife means getting to work creatively on campaigns that genuinely excite me, from larger-than-life events and PR drops to building meaningful social moments. Being surrounded by a driven, talented team of women makes the fast-paced nature of agency life both inspiring and rewarding.

- Kirst

06

What makes Butter Knife so special is the atmosphere we’ve built as a team. There’s an energy in the office that makes me genuinely excited to come in, knowing we’ll work hard, laugh harder, and create something great together. Even on the busiest days, it always feels like we’re figuring things out side by side as a team.

- Kara

01

I love Butter Knife because it challenges me to think strategically while keeping things creative and engaging—whether it’s crafting bold marketing moves, exploring fresh angels, or bringing a brand to life. Every day is different, and I thrive on making an impact in the PR world.

- Lexa

02

Working at Butter Knife means being part of a powerhouse of women who are the architects of public perception, shaping stories with love, purpose, and impact.

- Silindile

03

What I enjoy most about working at Butter Knife PR is being part of a team that is incredibly supportive, creative, and collaborative. No two days are ever the same — from working across exciting brands to building meaningful client relationships, there is always something new to learn and be inspired by.

- Becs

04

From planning to executing events, coordinating productions, and bringing creative campaigns to life, Butter Knife PR has allowed me to grow in such a dynamic and inspiring environment. Being surrounded by such a strong, creative team of women makes even the busiest days exciting, collaborative, and genuinely fun.

- Megan

07

Working at Butter Knife PR has shown me how powerful creativity and connection can be when they come together with purpose. I love being part of a team that constantly inspires me to think bigger, push boundaries, and bring meaningful stories to life for brands we genuinely believe in.

- Kiki

Our Services

We believe in staying ahead of the trends, by implementing PR campaigns that are strategic, creative, and results-driven, ensuring your brand stands out in a crowded market.

Public Relations

* Strategy development

* Marketing campaign implementation

* Proactive and reactive storytelling

* Media planning and buying

* Publicity management

* Brand competitions

* Media liaison

* Copy writing

* Interviews

Brand Activations

* Event management

* Product drops and tastings

* Brand ambassadorship programs

* Sponsorships

* Collaborative brand partnerships
* Event styling and theming

* Photography & videography
* Guest list curation

* Execution

Social Media

* Content creation

* Paid for partnerships

* Page set up and management

* Boosting and consumer engagement

* Influencer takeovers and reviews

* Live workshops hosting

* Stills photography & reels

* Competitions

Influencer Marketing

* Influencer strategy

* Product management

* Securing brand partnerships

* Securing collaborations

* Influencers briefs and contracts

* Content calendars

* Consumer competitions

* Tracking and reporting

* Creative Direction

Tanja Merlo, Founder of N3YH

“Since our launch, Leandi and her team at Butter Knife has been an invaluable partner, consistently going above and beyond with their personal and professional approach. Their dedication has not only connected us to fascinating partners but also made them a dependable door opener for our brand. They offer a unique blend of personal and professional support, constantly going the extra mile, and being readily available, making them a trusted gateway for brands looking to expand their horizons.”