We played a pivotal role in shaping and amplifying Under Armour’s presence in South Africa through strategic public relations and brand activations.

 

Our approach encompassed strategy development and implementation to proactive and reactive storytelling, ensuring the brand maintained a strong and authentic voice in the market. Through effective publicity management, media planning, and copywriting, we secured impactful press coverage, fostered valuable media relationships, and drove brand awareness. Additionally, we executed successful brand competitions that not only engaged consumers, but also enhanced the brand’s positioning within our country.

 

Beyond PR, our expertise in brand activations brought Under Armour to life through curated events, exclusive product drops, interviews and ambassador programs that connected the brand with key influencers and athletes. From managing high-energy product launch events to securing meaningful brand and media sponsorships, we ensured Under Armour remained at the forefront of innovation and performance.

 

Our seasonal campaigns gained a valuable ROI of 1:05 for the brand in SA.