Laphroaig

We were tasked to elevate Laphroaig’s presence in the South African market through a refined and results-driven public relations strategy. Our approach seamlessly integrated the brand’s global marketing strategy with leveraging local media relations, and product placement seeding to position Laphroaig as a standout in the premium whisky landscape. 

By curating exclusive tasting activations, liquid to lips experiences and executing targeted influencer campaigns, we fostered genuine consumer connections and heightened brand affinity. Our meticulous event curation and management ensured immersive brand experiences, while comprehensive coverage reporting demonstrated measurable impact. 

From securing high-profile media features to orchestrating strategic collaborations, we ensured Laphroaig remained a key player in both traditional and contemporary whisky conversations.