At Butter Knife PR we provide Ackermans with a comprehensive suite of services designed to strengthen the brand’s market presence, drive consumer engagement, and enhance its storytelling. At the core of our work is strategic development and implementation, ensuring that every campaign aligns with Ackermans’ brand objectives and resonates with its audience. 

 

Through proactive and reactive storytelling, we craft compelling narratives that keep the brand relevant, while expertly handling publicity and media liaison to secure impactful coverage. Media planning and buying are carefully executed to optimise reach and visibility, supported by robust publicity management to maintain a strong brand image. 

 

Butter Knife PR also manages influencer collaborations, overseeing influencer briefs and contracts to ensure authentic and effective brand representation. Our expertise extends to product management, ensuring seamless execution of product launches and drops that create excitement and demand. 

 

To further amplify engagement, we coordinate brand and consumer competitions that drive participation and loyalty. Our skilled copywriting ensures that every message, whether for campaigns, social media, or press releases, is engaging and on-brand. 

 

Additionally, Butter Knife PR specialises in securing valuable brand partnerships that enhance credibility and market positioning. Our event management expertise ensures that every activation, from in-store experiences to large-scale brand events, is executed flawlessly. By integrating these elements, Butter Knife PR delivers a well-rounded approach that maximises Ackermans’ reach and impact in the retail space.