Zang Chocolate
The Challenge
Create hype around the launch of the new ZANG caffeinated chocolate within long and short lead publications. Communicate and create further hype around the ZANG, First Ever Piggyback Taxi Service activation. Furthermore, implement effective ZANG media house visits allowing media to engage with 5 burly Lucha Libre ZANG wrestlers.
With limited budget and time frame of four months, national coverage was secured with a total number of 26 coverage pieces.
Number of print pieces: 3
Number of online pieces: 23
Total number pieces of publicity: 26
Total Ad Value: R 158 443.16
Total Audience Reached: 1 299 816
ROI: 1:7
Our Approach
  • Visited media houses across Cape Town, where two Lucha Libre wrestlers entered the media houses and literally picked up editors from key consumer and lifestyle publications, with the aim of communicating to media that ZANG gives you a “pick-up” in more ways than one.
  • Informed short and long lead media about the First Ever Piggyback Taxi Service activation that took place at the First Thursdays event in Cape Town, with the aim of creating hype online, and furthermore securing product placement for the brand across online and print publications