The Challenge
Create awareness and secure regular publicity for the brand through Typo product placement and proactive PR opportunities.
Over a three month period we secured a total of 25 pieces of publicity online and in print publications:
Number of print pieces: 10
Number of online pieces: 15
Total number pieces of publicity: 25
Total ad value: R 325,769.58
Total audience reached: 1,215,475
Our Approach
  • Generated excitement and supported new range launches through proactive PR targeting regional and national media
  • Secured competitions to further generate brand awarness and interaction with the Typo target market
  • Secured product placement on a weekly basis, as well as granted media approvals for fashion brief sourcing directly from stores, further generating publicity in fashion and lifestyle editorial