Nelson Glass & Mirror
The Challenge
Generate publicity around Nelson Glass & Mirrors full service offering highlighting their fitting and decor divisions, whilst firmly cementing the company's positioning as the "one-stop-shop" that goes the extra mile and offers quality service in the mind of the consumer.
Results
Following the PR campaign the following results were attained:
Number of print pieces: 6
Number of online pieces: 9
Total number pieces of publicity: 15
Total Ad Value: R 745,050
Total Audience Reached: 3,789,257
ROI: 1:11
Our Approach
  • Compiled both a trade and consumer press release and pitched to select media with the aim of generating positive publicity in architectural, design, decor and lifestyle media
  • Conceptualised and briefed videographer to capture two videos showcasing the Nelson Glass & Mirrors service offering and behind the scenes factory footage of the production process. Both videos were for the company’s internal use and were also leveraged to seed to trade media and to upload to the newly created Nelson Glass & Mirrors YouTube page.
  • Commissioned an interior stylist to write an article on interior décor incorporating glass and pitched to additional lifestyle publications
  • Secured competitions that weren't too costly and that offered great ROI for the brand with leading media titles such as Elle Decoration and Homemakers Online


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