iFix Profiling
The Challenge
To build the iFix brand in South Africa, making South Africans aware of the service offering and how it all started.
Through communicating the success of the business and their growth plans for the future, we secured substantial editorial publicity for iFix in national and international media titles across online, print and broadcast platforms. As well as secured an entrepreneurial feature on Alex Fourie in Forbes International Magazine, listing Alex as number seven out of 30 'Promising Young Entrepreneurs under the age of 30':
Number of print pieces: 26
Number of online pieces: 36
Number of broadcast pieces: 6
Total number pieces of publicity: 68
Total Ad Value: R 2 492 037, 54
Total Audience Reached: 5 771 923
ROI: 1:34
Our Approach
  • Identified and generated exclusive PR profiling opportunities for the founder of iFix, Alex Fourie, in leading national and international print, online and broadcast media titles
  • Brainstormed and conceptualised unique media packs, consisting of interesting items from the Houdt accessories range, which is exclusive to iFix. The packs were sent to 10 top bloggers nationwide and communicated the brand’s service offering and newsworthy industry news
  • Pitched financial statistics conveying the success of the business and its growth, to leading national and international media titles securing additional brand awareness for the iFix stores nationwide