Grant’s Select Reserve
The Challenge
Drive awareness around the launch of Grant’s Select Reserve in South Africa and position the variant as a preferred premium liquid among consumers.
Following a successful Grant’s Select Reserve launch event, Butter Knife has received the below results so far:
Number of print pieces: 5
Number of online pieces: 17
Total number pieces of publicity: 17
Total Ad Value: R 419 408, 06
Total Audience Reached: 4 841 631
ROI: 1:20
Our Approach
  • Compiled a product & TVC press release for the brand
  • Pitched the product placement to trade/lifestyle media titles creating awareness of the new variant
  • Pitched the first locally shot TVC for the brand, which features the new Select Reserve
  • Identified influencers and media, researched their addresses and sent personalised video invites for them to attend the launch event
  • Pitched post event images to lifestyle media , continuing the momentum of the launch event
  • Followed up with the guests for feedback after the launch