Grant’s Sherry Cask Launch
The Challenge
To successfully launch and PR the arrival of Grant's Sherry Cask in South Africa.
With the launch of two new variants in SA and the execution of a very successful three-month PR campaign, 10 pieces of print publicity were secured in upper LSM media titles:
Number of print pieces of publicity: 05
Number of online pieces of publicity: 06
Number of broadcast pieces of publicity: 01
Total number pieces: 13
Total Ad Value: R 270 659, 26
Total Audience Reached: 4 098 687
ROI: 1:7
Our Approach
  • Hosted a unique interactive launch experience for key media and influencers, bringing the brand's rich heritage to life
  • Secured the local TV personality, Sipho Psyfo Ngwenya, to MC the event
  • Guests experienced a personalised tasting in the Lanchienne Residence kitchen in Johannesburg, with the global ambassador Ludo Ducrocq, who communicated the significance of the Sherry Cask Finish
  • The venue décor included Grant’s stock on display, branded banners, wooden barrels and William Grant and Sons storyboards, creating a cozy feel for the launch of the new variant in South Africa
  • The evening ended with a performance from Nandi Mngoma
  • Social images were seeded to regional newspapers and magazine, securing post event publicity for the brand