The Challenge
Create hype around the launch of Disaronno Loves Moschino limited edition bottle in South Africa.
We secured product placement in over ten print titles and over 15 online websites and blogs including various social media mentions on Instagram, Facebook and Twitter:
Number of print pieces of publicity: 11
Number of online pieces of publicity: 17
Total number pieces of publicity: 28
Total Ad Value: R 159 680.62
Total Audience Reached: 2 446 825
ROI: 1:24
Our Approach
  • Secured competitions with influential lifestyle and consumer bloggers in order to engage with the brand’s target market
  • Pitched the press release announcing the launch whilst communicating the story behind the collaboration and the design to key fashion and lifestyle media
  • Arranged personalised media drops delivering the limited edition bottle and helium heart balloons to select media, creating mentions and brand awareness on various social media platforms