Who We Are
For us, Traditional PR is just the beginning. Our identity lies in crafting tailored consumer & lifestyle campaigns, which transcend the ordinary, yielding impactful outcomes that defy expectations. Operating as a COLLECTIVE, within the confines of our AGENCY, we use every available resource to orchestrate meticulous strategies, elevating beyond the norm to deliver outcomes that surpass expectations.
We shy away from the superficial and embrace authenticity. Butter Knife PR aspires to align itself exclusively with brands that resonate with our convictions, enabling us to fully invest our passion. Our alliance with the brands we champion is one that emanates their values, allowing us to become an extension of their essence. We seamlessly integrate with the ethos of each brand we represent, working hand-in-hand with clients to ensure campaign goals are not just met, but exceeded.
Our Clients
We work with brands that are shaping conversations, setting trends, and making an impact. From disruptive startups to household names, our clients trust us to bring their stories to life in a way that resonates.
Our Team
We’re a team of storytellers, strategists, and brand builders who know how to cut through the noise. With a passion for bold ideas and meaningful connections, we craft impactful narratives that shape conversations and elevate brands.
Leandi Ward
Founder & Owner
Kelsy van Eck
Account Manager
Zara Bowman
Senior Account Exec
Lexa Gorlei
Social & Influencer Manager
Laylah Julius
Senior Account Exec
Silindile Zwane
Account Exec
Jade Paul
PR Intern
Our Culture
At Butter Knife, creativity and collaboration go hand in hand. Every day brings fresh ideas, bold thinking, and a team that truly supports one another.
01
I love working at Butter Knife PR because of the strong connections within our team, the seamless alignment with our clients, and the opportunity to work with brands we truly admire. The diversity of our tasks and our multifaceted approach keep every day dynamic, inspiring, and deeply rewarding.
- Zara
02
At Butter Knife PR we are able to express ourselves authentically, work creatively as a supportive collective and pursue greatness together. No day at BK is the same and we bring a fresh perspective to each project we take on - big or small!
- Kelsy
03
I love Butter Knife because it challenges me to think strategically while keeping things creative and engaging—whether it’s crafting bold marketing moves, exploring fresh angels, or bringing a brand to life. Every day is different, and I thrive on making an impact in the PR world.
- Lexa
04
I love working at BK because it means being part of a supportive and empowering team of women who uplift and inspire one another. We’re given a space to be our best selves and able to embrace creative freedom, allowing us to think outside the box and innovate unconventional and fun strategies for brands.
- Laylah
05
Working at Butter Knife means being part of a powerhouse of women who are the architects of public perception, shaping stories with love, purpose, and impact.
- Silindile
06
Butter Knife PR not only creates a safe, engaging and creatively stimulating environment, it allows me to expand my knowledge in a place that holds space for authenticity and continuous learning opportunities.
- Jade
Our Services
We believe in staying ahead of the trends, by implementing PR campaigns that are strategic, creative, and results-driven, ensuring your brand stands out in a crowded market.
Public Relations
* Strategy development
* Marketing campaign implementation
* Proactive and reactive storytelling
* Media planning and buying
* Publicity management
* Brand competitions
* Media liaison
* Copy writing
* Interviews
Brand Activations
* Event management
* Product drops and tastings
* Brand ambassadorship programs
* Sponsorships
* Collaborative brand partnerships
* Event styling and theming
* Photography & videography
* Guest list curation
* Execution
Social Media
* Content creation
* Paid for partnerships
* Page set up and management
* Boosting and consumer engagement
* Influencer takeovers and reviews
* Live workshops hosting
* Stills photography & reels
* Competitions
Influencer Marketing
* Influencer strategy
* Product management
* Securing brand partnerships
* Securing collaborations
* Influencers briefs and contracts
* Content calendars
* Consumer competitions
* Tracking and reporting
* Creative Direction
Contact Us
Whether you’re looking to amplify your brand or start something new, we’re here to make it happen.
Reach out, and let’s talk!
